Dell India Pvt Ltd-Flip With Dell

Objective Make Dell top of mind recall and the most preferred brand during the festive season while the consumer is considering his festive purchases Our big idea - Flip With dell Make the shift from work mode to fun mode seem easier with Dell! The core communication for the campaign was that the shift from one mode to the other can be seamless and smooth with Dell 2-in-1. We used a multi-pronged campaign to connect with our audience across platforms and drive our messaging.