A vast majority of talented kids give up on their passions, thanks to parental and societal pressures. The fear of failure is instilled into their psyche at a very young age. We wanted this campaign to provoke a change by giving kids and parents a real-life example in Saina Nehwal who too was doubted by many around her. But she didn’t fear the outcome and kept at it. Savlon shares the same belief. It enables one to perform their very best, leaving no room for doubts and fears.