Star Plus-Nayi Soch
In Indian society a daughter is considered a liability, to be transferred from a father to a husband, by marrying her off. She’s definitely not seen as a potential candidate to carry on the family legacy. In fact, she’s not seen as having the capability to do so. This age-old gender bias shouts out from 10 million shop fronts and establishments across the country. The brief - to challenge stereotypes and change the mindset of Indian patriarchal society.