Star Plus-Nayi Soch – Mothers Name
Problem: Even today the gender bias in Indian society is worse than what it was in Victorian England. Women have no identity of their own. Star Plus, India’s leading channel for women wanted Indian men to take notice of this issue. Solution: The Indian cricket team wore their mothers name on their jersey instead of their surname (fathers name) during an international match. Taking a simple but historic step. Because our mother’s identity is just as important as our fathers.